Florian Arnold, aka floar, is a commercial lifestyle photographer based in Dresden, Germany.

With a reputation for clear, visually engaging photography through creative storytelling and a unique color aesthetic, Florian's goal is to evoke emotions in his audience and deliver timeless images. Along the way, he helps brands build a deeper, more intriguing connection with their community. Storytelling is the prime aspect of photography that is most important for him. It’s about the bigger picture. The moments in between are what matters most and he emphasizes this not only in his personal work but also in his professional.

Starting his creative journey in 2020, he quit his full-time job 2 years later to expand his creative skills and is now honing his knowledge by studying Media Management at the prestigious Media University in Mittweida, Germany.

Florian specializes in the travel, lifestyle and automotive industries and already worked for clients like Volkswagen and Cupra.

Connect with me now through my socials or my contact formular!